How to sell a product on the Internet

We will see together new concept of web marketing: the use of sales leverage between the keywords used and the landing page (through the ads)
The elements of a coherent web strategy
The SEO strategy and the sales strategy should never be separated. To sell a product on the internet, a coherent web strategy must contain
1. Search queries (eg "sportswear", "connected clothes", etc.)
2. Ads that exploit the potential of search queries (eg "connected sportswear - analyze and optimize your efforts").
3. Optimize the web page to optimize sales, for example add a video with the explanation of this use or sport / scientific labels
4. Analyze the results in relation to the sales leverage used. For example, if the above strategy has worked, it is best to maximize revenue by targeting more Google Adwords queries (sports websites, search queries such as "optimize sports performance" or "connected sports equipment"). ").
Compared to the offers offered in the websites, few web marketing specialists analyze the sales levers and optimize this marketing concept throughout the web strategy.
It also appears that few agencies employ professionals to link the SEO and effectiveness of websites. Which means that an SEO specialist can think of a concept that the ergonomist will use differently.
The purpose of this article is to explain how to sell a product on the internet and why your success may depend on this consistency.
Know your product
Personally, I think it's vital to know your product to sell it better. For example, advertising specialist David Ogilvy spent three weeks promoting the Rolls-Royce in his day.
Without going into this extreme, a good study of the product makes it possible to understand the tracks of visibility and the means of converting visitors into buyers.
For example, a good web marketer will try to understand how connected clothing works to promote, to understand that they help regulate body temperature. This is how entrepreneurs can position themselves effectively against the competition.
Use strategic locations
Once the product is known, it becomes more obvious to target search queries. The more specific the product becomes, the easier it is to find additional opportunities.
Take the example of connected clothing, the queries "sportswear" and "connected objects" have far too much competition for a newcomer.
However, I observed in the example that they were connected clothing for athletes, and that these products can regulate body temperature. This allows the use of queries such as "clothes to run in the cold" or "clothing custom temperature".
Very often, the precise knowledge of the product makes it possible to find interesting visibility opportunities.
Reinforce interest through ads
Ads should have two uses:

1. The web page becomes relevant to the needs of users
2. The product becomes attractive compared to competing E-commerce sites.
Take the example of sportswear connected clothing, the announcement "connected and thermal clothing for athletes" makes the product relevant. To fully distinguish these products from the competition, the secondary announcement can have these advantages as follows: "adapts to the temperature of your body".

In this way, the ad uses the full impact of visibility sources.
Strengthen the sales capacity on your website
The effectiveness of the web strategy can then be enhanced on the destination web page (page where your visitors will fall once they click on the ad).
Optimize landing page can have two functions:
1. Show users that they have come across the right web page. For example, a website that has the title "connected sportswear" as a title can significantly boost sales.
2. Attract the interest of your visitors: for example, putting an explanatory video on the pages concerned favors the comprehension of Internet users, but the main content must also appear in texts.
To be effective, your sales page must be an extension of the visibility opportunities used and the angle of the ads.
Leverage: a tool to increase the efficiency of your web strategy
You have determined sales levers via a marketing analysis? It is best to use the marketing concept in search queries, ads and relevant web pages.
This sounds very simple, but few agencies sell this concept on their service pages, even when these agencies are engaged in SEO and conversion optimization.
However, your success can reside in this principle: exploitation of the sales lever between the sources of visibility, the ads and the content of the website