Zoom on the concept of sustainability in the world of retail (and its importance for your business)

While Maisons Simons (a major Canadian fashion brand) offers its customers the latest trends in clothing, accessories and interior design, there is another trend that is attracting the interest of brands. To improve its sustainability, Maison Simons recently opened the first zero net energy store in Quebec, Canada.

With state-of-the-art technologies that eliminate the carbon footprint, the store has been designed to naturally generate all the energy consumed on-site annually. The sales area of more than 7,432 m² has improved its energy efficiency by 60%; it is powered by solar energy, and heated / cooled using a geothermal system that regulates temperature by harnessing the energy of the earth.

The concept of sustainability has been a hot topic in recent years. And while Maison Simons has set the bar high, retailers of all types can immerse themselves in sustainability by focusing on practices and products.

Why should retailers pay attention to the concept of sustainability? Aside from ethical reasons related to environmental protection among others, commitment to a sustainable approach offers many benefits to both retailers and their customers. The subject is of interest to people: 93% of consumers in the world expect to see their favorite brands engage in a social and environmental approach, according to the RILA (Association of the leaders of the retail industry).

In addition, studies on the subject show that a growing number of consumers base their purchasing decisions on the principles they support - personal, social and environmental. And they say they are willing to spend up to 20% more for more environmentally friendly products.

Thus, many customers are happy to support sustainable brands with their purchases. But going green is not just about saving energy or using energy saving light bulbs. The concept of sustainability gives you the opportunity to build a more authentic relationship with your customers. And while it may be currently out of your reach to run your business with zero net energy consumption, more accessible initiatives can be implemented. With this in mind, here are five ways to engage in a sustainable approach:

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